Pushing for 75%: A Target Worth Backing
Pushing for 75%: a target worth backing
What do Matildas star Alex Chidiac and the UNLESS team have in common? We’re both playing for the same side, calling on the Australian Government to commit to cutting emissions by at least 75% below 2005 levels by 2035.
Chidiac joins a growing line-up of sporting icons, including former Socceroo Craig Foster and Paralympian Ellie Cole, backing Sport 75, a campaign reminding Australians that climate action, like sport, is a team effort. Their message is simple but powerful: whether you’re on the pitch, in the pool, or in Parliament, climate action is a team sport.
The business case for stronger ambition
Across the business community, the same spirit of teamwork is building momentum. UNLESS is one of over 500 Australian businesses, alongside Atlassian, Canva, Unilever, Bank Australia, and Future Group, supporting Business for 75.
Together, we’re making the case that stronger climate ambition is good for the planet and good for prosperity. Deloitte’s national modelling shows that a 75% emissions reduction target by 2035 could:
Unlock $370 billion in GDP growth;
Create 69,000 jobs annually; and
Position Australia as a clean export powerhouse (Deloitte/Business for 75, 2025).
The data confirms that higher ambition delivers higher returns for people, business and the environment. A 75% target would send a clear market signal that Australia is ready to lead in renewable exports, green manufacturing, and climate technology.
Small business, big impact
As a small business, UNLESS knows the power of collective influence. Every signature on the Business for 75 open letter helps tip the balance toward a cleaner, fairer, more competitive economy. The movement isn’t only about major corporations, it’s about the local café running on renewables, the advisor steering clients toward sustainable investments, the manufacturer cutting waste and emissions.
The path to 75% is about shared responsibility, from local entrepreneurs to national champions. If you’re a business leader (or know one you can nudge), add your name and join the movement. Because when it comes to bold climate ambition, sitting on the sidelines isn’t an option and as every great team knows, victory comes from how well we play together.
References
Business for 75 (2025). Business for 75% climate action campaign. https://www.businessfor75.com.au/
Deloitte/Business for 75 (2025). Economic modelling of a 75% emissions reduction scenario. https://www.businessfor75.com.au/download/Unlocking%20potential.%20Powering%20prosperity.pdf
Sport 75 (2025). Australian athletes unite behind the 75% emissions reduction target. https://www.sportfor75.org.au/
